No coke…Pepsi.

I’m choosing to do my marketing research project on Pepsico. I remember growing up the Pepsi campaigns were what motivated me to get into advertising. From Michael Jackson to Britney to Kendell Jenner. Whether I agree with the direction they’re are going in with their marketing campaign doesn’t matter because they are making bank on their approach to use household names in their advertising.

I am interested in looking further into their past marketing techniques and how I can provide marketing research for future campaigns.